- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
4 do's and don't's of Twitter images
Arrow down icon
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
- How to use Periscope 360 for your brand
- How to spread your message with the awareness objective
- April lineup: Key dates to help plan your marketing campaigns
- 5 things to Tweet this Easter
- How to create evergreen content with lasting engagement
- What micro-influencers can do for your brand
- The psychology of shareable content
- Top hashtags and keyword to use for Easter
- 7 tricks to produce content on a budget
- Data-driven tips for B2B marketers on Twitter
- What is relationship marketing?
- Mobile shopping doesn't mean skipping the store
- Content marketing myths that businesses need to stop believing
- How to fill holes in your content calendar
- Are you ready to handle your next company crisis on Twitter?
- Who to follow for National Small Business Week
- Is your marketing strategy protected against changing buyer behavior?
- 6 articles to help you craft your Twitter strategy
- How to start a content marketing campaign with no money
- How to make announcements on Twitter that build engagement
- Twitter named one of the top trusted brands for social and digital marketing
- May lineup: Key dates to help plan your marketing campaigns
- 4 must-read articles for lean marketing teams
- What you can learn from your agency's social media feed
- 4 articles to help your brand succeed with smart design
- 5 things to Tweet this Mother's Day
- Top hashtags and keywords to use for Mother's Day
- 6 things to Tweet when attending a conference
- How to choose your hero stat
- Why goals matter to influencer marketing success
- 5 interesting ways to share your brand story
- 5 tips for more effective influencer marketing
- 5 things to Tweet this June
- Why you should focus on native and video advertising
4 do's & don't's of Twitter images
From time to time, we invite industry influencers to write a guest post on our blog. We turned to our friends from @Venngage to share their tips to help you create strong visual content.
How much will your company be spending on visual content this year? If it's less than about a third of your budget you are already behind the competition.
A 2017 survey found that 36% of marketers predicted they would spend over 31% of their marketing budgets just on visual content. That means that you will be competing against a lot more visual content and graphics. Plus the quantity will not only increase, the quality will as well.
We complied a few do’s and don’t’s that will help you win Twitter visual marketing. Let’s get started!
Don't use boring stock images
One of the worst ways to start your visual crusade is to use boring stock images. Avoid images that are cold and blend into the background. If your lean on resources, remember that there are many exceptional free stock image sites like Pexels and Unsplash.
Try taking a route like @Dropbox did below and create original images for your Tweets. Not only are these images unique creations but they are fun, colorful and shareable. Best of all, you can incorporate your company culture into the Tweets by utilizing pictures of your employees.
You may not always have the time to take custom images for each of your articles or Tweets, but you can spend a little extra time looking for a stock image. Or have the aspiring photographer on your team spend a day or two taking some original pictures for your visuals.
Do create templates
Another way to maximize your original image output is to create templates. Whether it be for a blog header or a quote from an influencer, templates can save you a ton of time. Plus it's a great way to create consistent visuals and subtly include your branding in the images.
For example, every time @Moz shares a blog post they use the templates below. It includes the title of the post, the author, and an icon.
The uniformity and simplicity of those images are what make it so perfect for Twitter. A reader will recognize a template like this and know exactly what they are clicking on. This strategy also helps bring a human element to every Tweet with a picture of the author.
Here are a few simple templates that you can get started with from Venngage:
Don't use bland colors
The designers over at @Mailchimp have taken this advice and created some incredible visuals. The images legitimately jump off the white background and are a perfect example of brash color usage.
@Spotify is an another purveyor of bold color use in their marketing. It doesn't matter if they are sharing a static image, a GIF, or a video, the color usage is always the same. This technique has helped them establish common branding across their marketing campaigns.
Just take a look at a few of their Tweets from below:
Do use Illustrations
The theme for visuals in 2017 is to help your content standout. Another way for your Tweets to be noticed is by using illustrations or hand drawn images.
Like with bold color usage, influencers are really pushing illustrations in all facets of design. Illustrations can help make your product seem more fun and accessible, which is what @Wistia has accomplished.
As well as make a complex product or idea seem easy, like from our friends over at Dropbox:
One of our favorite examples of using illustrations comes from the productivity tool @Trello. They have used icons and illustrations to create simple but beautiful featured images. And they a very bold color scheme, which comes from one of our earlier points!