Our Customer Success team shares 8 tips for standout Christmas Tweets

By Tori Barrett
Best practices
Christmas tips from Twitter Customer Success team

The gift-giving season is upon us and people are busy researching gift ideas, searching for deals, and filling their shopping bags. 

To help your brand stand out on Twitter we asked our Customer Success team to share their top organic and advertising Twitter tips for the Christmas season.

Our Customer Success team works with a variety of brands across different industries and marketing goals — so it felt like a natural fit to have them share their wisdom. Follow these top tips as you plan your Q4 marketing efforts this year.

Christmas Tweet and campaign tips


"Represent your customers in your ads — people want to see themselves represented. Use a range of creatives and people in your ads and organic Tweets to reflect your consumer base this Christmas." 

Sara Bouabdeli, Account Manager, EMEA

Refresh your Twitter profile

“Think of your Twitter profile as your shop window. Refreshing your Twitter bio is a great way to show your customers your personality, highlight any important information like delivery deadlines and what matters to your brand this season. Try adding a festive header photo or pin a Tweet that features your best Christmas deals too.” 

Anna Gimenez, Account Manager, EMEA

Optimise your campaigns

"If you’re running a campaign and unhappy with the results make sure to optimise it and remove any low-performing Tweets. Another good tip is to see what’s trending on Twitter and what your followers are excited about — then use this information to make your campaign more engaging and relevant.”

Brian Manning, Account Manager, EMEA

Use Twitter Polls 

“Why not use the festive season to speak to your audience more. A great way to do this is through a Twitter Poll. Run a Twitter poll to gather feedback on your product, learn from your customers, and show your brand's lighthearted side. Use polls as part of your organic Twitter strategy and promote with Twitter Ads to broaden your reach.”

Brian Tighe, Account Manager, EMEA

A festive poll by @Pret to engage with their audience

Make Tweets stand out with Website Buttons

“Clean up your timeline with Website Buttons. Don’t just use them on your campaigns, use them on your organic Tweets to draw attention to them and make them more clickable.”

Marta Castellanos, Account Manager, EMEA

To use this feature, you'll need to set up a Website Card first in Ads Manager

Don't over hashtag

“Hashtags are great for connecting to the conversation but make sure you don’t use more than one or two. It keeps it to the point and makes sure that the focus remains on the Tweet itself.”

Gretel Wan, Account Manager, EMEA

Looking for hashtag inspiration this festive season? Check out these ten Christmas and holiday hashtags to incorporate in your Tweets.

Refresh your ad creatives

“Refresh your Tweets or creatives every two weeks to help maintain a high-quality score in auctions. Your Tweets and creatives should change with the season, building excitement as Christmas gets closer.”

Benjamin de Wilde, Account Manager, EMEA

Add urgency in your ad copy

"Including a sense of urgency in your ads can help encourage shoppers to make a purchase. This could be through limited-time offers, displaying products low in stock, or limited-time free shipping. If you offer quick delivery for last-minute shoppers make that known too!"

Shona O'Dwyer, Account Manager, EMEA

Create a healthy balance

"You don't want your brand to appear pushy, so it's important to maintain a balance between sales content and content that adds value. Some trending topics in the UK this year that you could consider Tweeting about include football (+35% YoY converstation), movies and TV (+525% YoY conversation), and food inspiration (+48% YoY conversation)1."

Guy Laroche, Account Manager, EMEA

Looking for more Christmas Twitter tips? Visit our Christmas hub for more Twitter inspiration and best practices.

1Source: Twitter Internal Data (Semantic Core). Comparing Holiday-related Tweets from Jan 1st, 2020 - Aug 1st, 2020 to Jan 1st, 2021 - Aug 1st, 2021. UK Only. Excluding RTs.

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