Make Tweets stand out with Website Buttons
“Clean up your timeline with Website Buttons. Don’t just use them on your campaigns, use them on your organic Tweets to draw attention to them and make them more clickable.”
Marta Castellanos, Account Manager, EMEA
To use this feature, you'll need to set up a Website Card first in Ads Manager.
Don't over hashtag
“Hashtags are great for connecting to the conversation but make sure you don’t use more than one or two. It keeps it to the point and makes sure that the focus remains on the Tweet itself.”
Gretel Wan, Account Manager, EMEA
Looking for hashtag inspiration this festive season? Check out these ten Christmas and holiday hashtags to incorporate in your Tweets.
Refresh your ad creatives
“Refresh your Tweets or creatives every two weeks to help maintain a high-quality score in auctions. Your Tweets and creatives should change with the season, building excitement as Christmas gets closer.”
Benjamin de Wilde, Account Manager, EMEA
Add urgency in your ad copy
"Including a sense of urgency in your ads can help encourage shoppers to make a purchase. This could be through limited-time offers, displaying products low in stock, or limited-time free shipping. If you offer quick delivery for last-minute shoppers make that known too!"
Shona O'Dwyer, Account Manager, EMEA
Create a healthy balance
"You don't want your brand to appear pushy, so it's important to maintain a balance between sales content and content that adds value. Some trending topics in the UK this year that you could consider Tweeting about include football (+35% YoY converstation), movies and TV (+525% YoY conversation), and food inspiration (+48% YoY conversation)1."
Guy Laroche, Account Manager, EMEA
Looking for more Christmas Twitter tips? Visit our Christmas hub for more Twitter inspiration and best practices.
1Source: Twitter Internal Data (Semantic Core). Comparing Holiday-related Tweets from Jan 1st, 2020 - Aug 1st, 2020 to Jan 1st, 2021 - Aug 1st, 2021. UK Only. Excluding RTs.