Use Website Buttons
“Clean up your timeline with Website Buttons. Don’t just use them on your campaigns, use them on your organic Tweets to draw attention to them and make them more clickable.” — Marta Castellanos, Account Manager, EMEA
To use this feature, you'll need to set up a Website Card first in Ads Manager.
Don’t over hashtag
“Hashtags are great for connecting to the conversation but make sure you don’t use more than one or two. It keeps it to the point and makes sure that the focus remains on the Tweet itself.” — Gretel Wan, Account Manager, EMEA
Looking for hashtag inspiration this holiday season? Check out these ten holiday hashtags to incorporate in your Tweets.
Refresh your ad creatives
“Refresh your Tweets or creatives every two weeks to help maintain a high-quality score in auctions. Your Tweets and creatives should change with the season, building excitement as Christmas gets closer.” — Benjamin de Wilde, Account Manager, EMEA
Play with Conversation settings
“You can now have a private conversation publicly. Host a panel or interview, engage with some of your customers or invite some other brands to the thread to create a different kind of discussion.” — Sara Bouabdeli, Account Manager, EMEA
Create a healthy balance
You don't want your brand to appear pushy, so it's important to maintain a balance between sales content and content that adds value. This could be as basic as a product guide or recipe, or simply emotive, uplifting content that will shroud your brand in a warm, fuzzy feeling. — Guy Laroche, Account Manager, EMEA
Looking for more Twitter tips? Download our #ProTips one-sheeter to keep in your (digital) back pocket for more Twitter inspiration and best practices.