Creative roundup: Standout video campaigns from brands on Twitter
Video on Twitter has grown significantly in the past year, and there's no sign of it slowing down. That's why many brands are adapting their marketing content to video.
How can your brand leverage video? To spark some inspiration, we’ve rounded up a few standout video examples from brands.
@Bodenclothing celebrates mums
UK retail brand @Bodenclothing partnered with relevant influencers to create a series of videos celebrating moms and their style. These fun videos captured Boden's brand story and used text overlay to grab viewers attention. Shorter 30-second cuts were created and shared throughout the campaign to showcase each influencer's unique story. By sharing a link to the full campaign website in each Tweet they were able to leverage Twitter in their larger omni-channel marketing efforts.
@Drift focuses on showing product features
B2B company @Drift created a one minute video to explain and show their product. Featuring a team member throughout the video helped capture audience's attention while making the video feel approachable. In fact, our research shows that showing people in the first few frames of a video doubles the viewer retention*. Captions were used throughout the video making it easy for people to watch on the go.
@tartecosmetics creates buzz for their product launch
To create excitement about their newest product launch @tartecosmetics had beauty influencers film short reaction videos. Tarte was able to increase the reach of their campaign by tagging the featured influencer's handle in each Tweet and using the dedicated campaign hashtag #tartelettetoasted.
Know a brand doing interesting things on Twitter? Tweet us @TwitterBusiness.
Additional reading:
- Video thrives on Twitter
- How to incorporate video into your content strategy
- Before you hire a video production team, answer these important questions
- Why you should focus on native and video advertising
Ready to advertise on Twitter?
