Video on Twitter has grown significantly in the past year, and there's no sign of it slowing down. That's why many brands are adapting their marketing content to video.
How can your brand leverage video? To spark some inspiration, we’ve rounded up a few standout video examples from brands.
UK retail brand @Bodenclothing partnered with relevant influencers to create a series of videos celebrating moms and their style. These fun videos captured Boden's brand story and used text overlay to grab viewers attention. Shorter 30-second cuts were created and shared throughout the campaign to showcase each influencer's unique story. By sharing a link to the full campaign website in each Tweet they were able to leverage Twitter in their larger omni-channel marketing efforts.