More and more, brands are using video to communicate on Twitter. In fact, according to Twitter internal data Tweets with videos are the best way to generate interest and impact:
- Tweets with video attracted 10x more engagements that Tweets without video
- Promoted Tweets with videos save more than 50% on cost-per-engagement
- Video Website Card and Video App Card total ad engagements increased 69% year-over-year
Get inspired to add video to your Twitter strategy by checking out how these brands make the most out of the medium.
Skillshare shares with its followers
@skillshare is an online platform that lets people learn new things from world-class practitioners. To promote their platform, Skillshare regularly Tweets out video trailers of free classes taught by industry experts. These 1-2 minute trailers give people a chance to engage with the teacher’s personality and learn about the content that will be covered in the course. A link in the Tweet sends the reader to a class landing page, where they can then sign up to instantly take the free course.