Brands include emojis in their Tweets to add visual appeal, bring a splash of humor, and convey emotion. Tweets containing both a brand name and an emoji have increased 49% since 2015, according to The Drum. It’s easy to understand why: internal research reveals that 80% of Twitter’s users enjoy discovering and using new emojis.
Ready to explore using emojis with your own brand? Here’s a roundup of some of our favorite recent emoji Tweet examples from brands.
@MontereyAq makes a splash with emoji-driven images
Monterey Bay Aquarium combined the 280-character limit with ocean-based emojis to evoke an oceanic image in celebration of #WorldEmojiDay. Getting creative with emojis lets you take your Twitter visuals to the next level. Get creative and delight your audience.