Customers turn to X for support and answers to their questions. It pays off for brands to engage — research shows, for example, that people who received customer support on X from telecom brands preferred those brands 3X more than those that had not.
How can your brand take its X support to the next level? To spark some ideas, we’ve rounded up standout examples of effective customer service interactions.
Warby Parker offers personalized retail advice
Eyeglasses and sunglasses retailer @WarbyParker keeps its eye on excellent customer service with a dedicated help account @WarbyParkerHelp. Their timeline is filled with praise for excellent customer service, fast responses, and their personal touch. Their #HomeTryOn hashtag campaign allows customers to try on different pairs of glasses and Post customer support for expert advice.