From conferences to sporting events, people love to follow along in real time with events, revisit the best moments, and participate in the larger conversation on Twitter. Sharing featured content, upping your hashtag game, and incorporating video are all creative ways to reach audiences during events.
How can your brand take its event coverage to the next level? To spark some ideas, we’ve rounded up standout examples of effective event Twitter coverage.
Start strategic promotion early
Event coverage and conversations should begin before your first panel is underway. Dive into your speaker lineup, big announcements, panel topics, and special events for early promotional content.