Diving into video is a smart strategy. Videos embrace visual storytelling and diversify your content. According to internal Twitter data, 93% of today’s video views happen on mobile devices. As a result, shorter videos are effective — with the ideal length being 15 seconds or less.
Don't know where or how to start? Learn insights and tips from these four brands on how to maximize your video's impact.
Feature strong visuals
When you have 15 seconds or less to capture your audience’s attention, your visuals have to be striking. Bright colors, show-shopping images, and interesting motion all draw the eye and capture the viewers’ attention.