It pays for brands to launch on Twitter. Research shows that Twitter raises brand awareness by 10% and favorability by 8% for newly launched products.
How can you take your product launch to the next level on Twitter? To spark some inspiration, we’ve rounded up four standout examples of successful product launches.
Whip up excitement with Polls
Building excitement behind a product can add force to a launch. When @HeinzTweets was ready to bring their new #Mayochup product to market, they engaged their audience with a Twitter Image Ad with a Poll, and garnered over 930,000 votes — exceeding the 500,000 they set as their benchmark to bring the product to stores. Ask questions and solicit opinions straight from your audience to get them excited before the launch.