Video continues to be a significant strategy for digital marketing. Your prospective customers already spend one-third of their time online watching videos. And on Twitter, 82% of users watch video content. Additionally, according to studies, 64% of consumers make a purchase after watching branded social videos. But as valuable as they are, creating video assets is an expensive and time-consuming task. That’s why it’s crucial that you’re maximizing the return on your video marketing efforts.
By adhering to these five best practices, you can ensure you can maximize your budget when it comes to video marketing campaigns.
Make sure your video is 15 seconds or less
Everyone’s heard the frequently cited statistic that human beings now have an attention span of roughly eight seconds, shorter than that of your average goldfish. In fact, studies have shown that it only takes ten seconds for a viewer to decide whether they want to watch the rest of a video. Whether these numbers are accurate or not, your video marketing campaign is competing for this limited attention. Therefore, you need to keep your videos short, engaging, and to the point.