On Twitter, brands need to create fresh and engaging visual content on a near-daily basis. Why? Because that’s what your audience wants. Tweets with video attract 10X more engagements than Tweets without video, Tweets with images attract 150% more Retweets than Tweets without images, and even Tweets with a GIF gain 55% more engagement than Tweets without a GIF.
But what if your brand doesn’t have an in-house multimedia team or a Hollywood budget? The good news is that all you need is your creativity and your cell phone.
Your phone is a fully capable multimedia studio in your pocket, giving you everything you need to create compelling content on the go. If you want to build up your visual library, here are a few ideas to get you started.
Along with emojis, GIFs are one of the primary ways people communicate online. While it’s easy to use an existing GIF to complement your Tweet copy, many marketers don’t realize how simple it is to create their very own original, branded GIF.
Depending on the type of effect you’re trying to capture, you may want to use a Time Lapse video, a Live Photo, or a series of static photos. While it’s possible to create a GIF from within the iPhone’s Photos app, GIF-making apps simplify the process and make it easier to add stickers and text.