From time to time, we invite industry influencers to write a guest post on our blog. We turned to our friends from @AdobeSpark to share their advertising design tips to help you stand out from the competition this holiday season.
As a small business, standing out from the crowd is a big challenge, especially around the holidays when competition is especially fierce. When it comes to advertising on Twitter, where do you start? How can you be effective at both grabbing attention and inspiring action? And of course — when will you find the time?
The first step to conquering the holiday rush is to work smarter. So we’ve come up with four essential design strategies for creating compelling graphics, and we’ve provided five ad templates to get you started. These designs were created with Adobe Spark Post, an intuitive, free program that allows you to create beautiful social graphics in minutes — on your computer or through the mobile app using remixable templates.
From design principles to customizable ad creative, here’s everything you need to make sure you’re ending the year with extra treats in your stocking.
Four design strategies for creating attention-grabbing designs
- Hone in on your brand message and tie it into your promotion. Think about how this promotion supports your brand.
- Establish your primary goal for doing a holiday promotion: Is it to increase sales of a specific product? Generate leads? Increase your following? Or drive traffic to your site? Your creative should support your goal in specific ways.
- Create brand consistency. Make sure that that your visuals are aligned with your brand (colors/fonts/feel). Establish visual consistency to tie your campaign together.
- Measure Twitter Ad results to hone in on your best-performing creative. Save time on future campaigns by using Spark Post’s duplicate feature to modify your winning designs over and over.
Create compelling Twitter Ad templates
With these four steps in place, you’re well on your way to designing success.
Now for the design itself… Formatting and creating graphics no longer has to be a daunting task, or one you outsource to expensive agencies. Adobe Spark allows anyone — regardless of design experience and budget — to create impactful graphics using the app’s themes, fonts, colors, animations, and shapes.
To get you started with design templates you can leverage this holiday season, Adobe Spark teamed up with Nicte Creative Design. Owner Nicte Cuevas has developed five holiday design templates, available below and in the Spark Post app.Choose the one that works for your business and make it uniquely yours by editing the text, adding your own images (or searching for free ones to use in Spark Post), and modifying the colors.
If your main goal is to generate sales, this template is for you! Keep your headline and CTA short and sweet.