Creative roundup: How brands connect with what's happening on Twitter

Inspiration
Connect with what's happening on Twitter

If it’s happening in the world, it’s happening on Twitter. What are you waiting for?

Twitter is where the biggest cultural moments play out, and where the world turns to watch and talk about them. Events, occasions, and trends are the key ways your brand can connect with what’s happening on Twitter.

To help you get started, we rounded up some real-world examples to inspire your brand to join in on the conversation.

Connecting with events

@FranksRedHot fired up their fans during a televised golf tournament, encouraging people to engage with their hashtag #TweetSomeHeat. As a result, they achieved a 2.1X increase in positive sentiment and 55X increase in daily follower growth. 

Twitter products used: Image Conversation Card, Branded Emojis, and Allowlisted Talent Tweets (from @EliManning)

Read more about this campaign.

Connecting with occasions

@AppMrsool connected with Saudi audiences during the month of Ramadan and boosted awareness of their delivery app. As a result, they garnered 10.5M video views and a 54.63% view rate. 

Twitter products used: Amplify Pre-roll, Amplify Sponsorships

Read more about this campaign.

Connecting with trends

@PureGym connected into the health and fitness trend on Twitter to build meaningful connections with fans. They helped people discover new ways to stay healthy, including sharing workout ideas and meal prep tips. As a result, they garnered 1.4M video views and 61K link clicks. 

Twitter products used: Promoted Video, Website Cards, interest and keyword targeting

Read more about this campaign.

Ready to connect with what's happening on Twitter? Visit our connect hub for more information and best practices.

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