If it’s happening in the world, it’s happening on Twitter. What are you waiting for?
Twitter is where the biggest cultural moments play out, and where the world turns to watch and talk about them. Events, occasions, and trends are the key ways your brand can connect with what’s happening on Twitter.
To help you get started, we rounded up some real-world examples to inspire your brand to join in on the conversation.
Connecting with events
@FranksRedHot fired up their fans during a televised golf tournament, encouraging people to engage with their hashtag #TweetSomeHeat. As a result, they achieved a 2.1X increase in positive sentiment and 55X increase in daily follower growth.
Twitter products used: Image Ads with Conversation Buttons, Branded Hashtags, and Allowlisted Talent Tweets (from @EliManning)
Read more about this campaign.