The run up to the 2020 Games in Tokyo has had its fair share of hurdles. COVID-19 concerns have added a never felt before sense of caution and it’s made brands uneasy.
The events of the past year will bring big changes to the Games, but one constant has remained throughout: Twitter is where everyone goes to connect and talk about what’s happening in sports. In fact, according to a 2019 Twitter study, Twitter was the #1 platform where people expect to first hear about new stories from the Games in Tokyo.1
So how can your business align with the pinnacle of sport and the best of the best in a relevant, impactful, and fun way?
Get your tone and topics right
Keeping the tone right will be crucial. People on Twitter want brands to be informative, supportive, and caring. Fans on Twitter are interested in multiple games too so don’t limit yourself to one sport.2 Similarly, more people on Twitter are specifically interested in the women’s sports than people not on Twitter +27%.3
The traditional top hitters are swimming, athletics, football, and gymnastics — but don’t limit yourself. There are 33 different sports to choose from with five brand new events this year, and so much jaw droppingly good talent like skateboarder Heimana Reynolds who’s featured in @vitaminwater’s Tweets.