@PrimeCaptain1 runs a contest for their followers to guess the player.
Top tip: User-generated content (UGC) helps people feel connected to the brands they follow. If running a contest or giveaway, why not ask your followers to Tweet photos, share a sentiment about your brand, or explain why they should win the contest. You can create a specific hashtag for your giveaway, so your followers can use it and drive traction for the contest.
Utilize star power
Using well-known cricket stars, influencers, or journalists is an effective way to connect with cricket fans and get more eyes on your campaign. One example of this is the Association of Mutual Funds in India (AMFI) (@MFSahiHai) and its awareness campaign to promote investor education.
To promote a proper understanding of mutual funds, the brand wanted to raise awareness and drive positive financial habits through its #MutualFundsSahiHai campaign.
To ensure that its message resonated with more people, @MFSahiHai turned to Twitter and cricket so they could reach the masses. AMFI India created contextually relevant and fun Video Ads featuring some of India’s favorite cricketers.
By leveraging the reach and popularity of the crickets stars, the brand spread the campaign message of #MutualFundsSahiHai and drove an instant connection between cricket fans and their brand.