From June 14 to July 15, 2018, fans around the world will tune into the 2018 FIFA World Cup.
For brands interested in finding innovative ways to connect with sports fans or audiences in this specific market, Twitter is the place to join the World Cup conversation. This year, one in two Twitter sports fans plan to watch the World Cup and use Twitter to engage throughout the tournament.*
If you’re interested in connecting with World Cup fans, here are some best practices and examples to inspire you.
Connect with fans interested in the World Cup
Share things in common with people who’ll be watching the World Cup? Twitter’s a great place to connect; 53% of Twitter’s U.S. users watch, follow, or play soccer.* Reach fans — and the larger audience watching the World Cup — with Twitter's targeting capabilities. There are multiple ways for brands to connect with sports fans, including the following targeting types:
Engage around the tournament, not just during it
Once you’ve identified the right audiences, make the most of the Cup’s multi-week timeline. Brands that find ways to engage before and after the World Cup gain maximum mileage and build stronger connections. Of every ten sports fans on Twitter, seven are planning to interact on the platform before or after the Cup.* Before the World Cup, you can tap into athlete excitement and fan anticipation. After the World Cup, reconnect with fans by extending the moment — whether you recap highlights or showcase #CantMissMoments.