A photo of colourful eggs collected by Olly
Do you use any tools to help you measure performance and create imagery or video?
Mainly it’s just the camera on my iPhone, sometimes I use the editor to resize a picture or shorten a video if it’s too long. I’d love to learn more about editing as I’m probably not using a fraction of the functions available. I also use Twitter Analytics to see how my Tweets are doing.
Where is your following based?
Most of my following is based around Dublin and Ireland, with a mix of international followers that are mainly other beekeepers and smallholders.
You have over 3K followers which is pretty impressive, how did you grow your following?
The growth has been all organic and took a long time to get to that size. I set up the account in 2014 so it’s taken eight years to get to over 3K.
I think it's important to have a following that’s relevant to what you want to achieve. For me it's getting my brand out there and engaging with other like minded people such as fellow bee farmers and smallholders.
Your engagement is great too, what do you put this down to?
If you’re going to post something on social media you need to be prepared to engage with your audience. I see myself from the other side of the fence, if I went to the effort of commenting on someone's post and they didnt reply I don't think I’d be too inclined to comment again. So it's important to reply and engage with everyone, good or bad.
Any tips for someone else struggling to grow their audience?
The best advice I can think of is to keep consistent with your Tweets and show the face behind the brand. Engage with your existing audience, interact with other similar accounts and eventually your Twitter account will grow.
Sharing the love
Any other small businesses on Twitter you’d like to give a shout out to?
There are loads I’d love to give a shout out too but the two that have been very supportive to me and other small food businesses are @thecupcakebloke and @cavistons.
As a frequent Tweeter, do you have any tips for others balancing running a business with posting on social media?
It's very important to interact with your audience, if they’ve taken the time to engage with you and comment on your posts it's extremely important that you respond in a timely manner.
I do find it difficult to keep up with social media at times but I try and allocate some time every day for keeping things updated.
If you could give just one piece of advice to another local producer on Twitter, what would it be?
Show your audience more about the person behind the account, people love to see who that person behind a brand is.
If you’re a small business on Twitter looking to grow, check out our Small Business Resources. Follow us on Twitter too (@TwitterBusiness), to keep up to date with product updates and content designed to help you.