Amanda started using Twitter to talk marketing in the summer of 2020 to help grow a podcast and newsletter for work, but also because she enjoyed growing her personal brand. One of her first big lessons in developing a personal brand came from entrepreneur and marketing thought leader, Rand Fishkin (@randfish).
“In February 2021, Rand Fishkin followed me. And I was like 'What? This is insane.' He followed me after a mutual friend mentioned my newsletter where I write about marketing as well as my favorite recipes. Rand’s a huge foodie, so I knew he followed me based on food and marketing was second to that. Rand doesn’t need me to tell him about marketing [laughs].
In a strange way, it validated my feeling that I can talk about marketing but also be a normal person who writes about stuff I enjoy. It was nice to see that Rand, someone who’s super seasoned and highly influential in marketing, was also someone who thought I was interesting just based on who I am as a person.”
After their budding Twitter friendship developed, Rand and Amanda took things IRL to chat about marketing and life over lunch. Realizing they were somewhat kindred spirits, they started to discuss what it might look like to work together. “I wasn’t looking for a new job. That was helpful for me because I was able to be fully transparent in my thoughts [on the industry] and didn’t have to worry about whether I’d be off-putting to him.”
Clearly not put off, Rand offered Amanda a role as VP of Marketing at his new company, SparkToro (@sparktoro), just one year after she decided to double-down on using Twitter as a professional tool.
Amanda’s Twitter advice:
“I only write about things I know well or know personally. Strategy 'teardowns' are popular and helpful, but my POV is unless I’m on that team, I can’t know how they really make those decisions. I tend to write from a place of ‘this is something I did’ or ‘this is something I know really well’.
The other thing I think of is ‘do I want to have a conversation about this with strangers one hour from now?’ If it’s a half-baked hot take on something, I don’t Tweet it because it’s not gonna be great for my mental health to debate with a bunch of strangers on a thing I haven’t really thought through. If it’s a hill I’m willing to die on because I’ve thought a lot about it, then yeah, I Tweet it.”