Attention spans are the new currency of the internet and every marketer is struggling to reach their target audiences. As a marketer for a company, you might feel like you’re fighting an uphill battle. The last thing you want to do is consistently push a strong sales message. That’s the opposite of what “works” with marketing today. Instead, you need to build a two-way dialogue and rapport with your target audience.
What can you do to cut through the noise? Follow our three tips for grabbing audiences' attention by saying more with less.
Speak without sound
Our research shows that videos with captions are 11% more likely to be viewed and generate 28% longer view rates.* Your storytelling technique can be as simple as making a captioned slideshow or adding text overlay on your video footage. Create many of these, and over time, your audiences will start to notice a pattern.