Bringing Branded Likes to all managed advertisers reaching consumers in the United States, United Kingdom, Saudi Arabia, and Japan.
Some moments deserve special attention: a movie or series premiere, a big conference, a new product release, or even a global sports event. For big moments like these when you want to launch something new, drive awareness of your brand, or amplify conversation, we’re building bold, creative ways to stand out on the timeline.
Expanding X as a creative canvas for brands means improving the reach and efficiency of some of our core brand solutions – like Takeover Ads – and introducing new formats that drive business results and help brands tell richer stories.
Today, we’re scaling a feature that ticks all of these boxes: Branded Likes. Branded Likes let advertisers transform X’s Like button into a delightful, custom animation.
Starting today, this feature is available to all managed advertisers who want to reach people in the United States, United Kingdom, Saudi Arabia, and Japan.