It’s back to school time of year again and parents on Twitter are ready to invest in products they trust for their children.1 They’re also actively sharing and looking for advice, making back to school time a great opportunity to connect on Twitter.
Typical products and industries that do well at this time of year include supermarkets, department stores, digital products like laptops, books and office supplies, and children’s clothes and shoes. Hygiene and safety are also key concerns this year, opening up opportunities for a wider range of brands.
Unsure what to do for your #backtoschool marketing campaign? Or whether your business should even run a #backtoschool campaign? Below we’ve listed four ways to help you connect with parents and students in a meaningful way this season.
Be a source of helpful information
Twitter is a place where parents share and seek advice. For example, they’re looking for nutritious school lunch ideas, tech guides to help students pick a laptop or budget, and shopping tips for parents. Think about how your business can be a part of this and make going back to school easier.
If you don’t have the knowledge in-house, partnering with a reputable expert or influencer can also be a great option.