The back to school conversation lives on Twitter, with 2.1M+ back to school Tweets in 2021 in the US alone.1
If you provide a service or products relevant to back to school, now is the time to connect and drive sales. Some typical products and industries that do well at this time of year include supermarkets, department stores, tech products like laptops and tablets, books and office supplies, and children’s clothes and shoes.
Unsure what to do for your #BackToSchool marketing campaign? Or whether your business should even run a back to school campaign? We’ve got you covered in our back to school guide to advertising on Twitter.
Know your target audience
Before you start Tweeting, take time to really consider your target audience.
Are students the right demographic, or are you talking to the parents? What age groups do their children fall into? What are their main challenges? How can you make life easier and the back to school process more streamlined for them? What’s their preferred content format?
To help organize your Tweets and brainstorm ideas download the Twitter Planner.
Top tip: The back to school conversation begins to climb in July and peaks towards the second half of August with Gen Z leading the conversation.2
What to Tweet about during back to school season
Now let’s dive into what to Tweet.
Be a source of helpful information
Twitter is a place where parents share and seek advice. For example, nutritious school lunch ideas, first day anxiety advice, tech guides to help students pick a laptop or budget, and shopping tips for parents.
Think about how your business can be a part of this conversation. If you don’t have the knowledge in-house, partnering with a reputable expert or influencer can also be a great option.