Creative best practices for beauty brands
Include imagery and video in your Tweets
Beauty fans like to share photos, either showcasing a new makeup or hair look, celebrating their natural beauty, or asking for advice and recommendations. Beauty fans also share photos of recent product hauls. 37% of total #BeautyTwitter engagements come from Tweets with photos12.
As much as possible, include imagery or short videos in your Tweets to make them more engaging.
Top tip: Include persistent branding in your videos, and include a sound-off strategy.
Use emojis to amplify your Tweets
A report by Sprinklr and Twitter found that #BeautyTwitter love emojis, with the most popular being love hearts, stars, lips, flames, and lipstick13 – so don’t shy away from sprinkling one or two into your Tweets.
Elevate diversity in your campaign visuals
Beauty is limitless – as is the diversity of people who are part of the beauty community. Include a vast range of real people in your Tweet imagery and videos to represent this and let your followers know your brand is made for each and every one of them.
Top tip: If running an ads campaign, use three ad formats. This can help to drive the best results for your Twitter Ads campaign. Select formats that complement your campaign objective. For instance, if you’re launching a new foundation range and want to run a reach campaign to increase how many people hear about it, an Image Ad, Video Ad with a website button, and Carousel Ad showcasing the various shades would work well.
Now you’ve got the insights and tips to hand, why not get started today and launch your campaign.