“Doing things like hosting a Ticketed Space allows me to get into topics that are common questions from my followers,” she says. “When people want the content, they think, ‘yes, I’m going to spend the $10 for this Space and finally get my questions answered.’”
In her recent Ticketed Space, Willis gave her audience some tips on a topic she’s asked about frequently: what she’s learned over the years of working with brands. This included how to create rates, how to negotiate, and how to discover which brands you want to work with.
“It’s important for me to have control of the content and have the chance to make the content I want to make. Amplify Pre-Roll is another great tool that allows me to do that, and it’s sort of in a category on its own when it comes to a monetization program,” she says. “I can create the content that I know my followers are going to engage with without that kind of pushy sponsorship aspect of it.”
Willis personally makes a distinction between being an influencer and a creator for this exact reason. For her, influencers have large followings already and the audience is loyal and engaged, so they’ll be sought out by brands for partnerships. Creators, she believes, don’t have to have a huge following already built — they can create content that includes their favorite products and find opportunities to connect that way.
“Say, for example, you’re an athlete or sports-focused and want to work with a major sports brand. See what kind of content that brand is already making, and create content that is authentic to you but would complement their style,” she says. “Pick your niche, so when brands see your profile, it’s clear what you do.”
Creator Partner Manager Farah Mynaf backs up Willis’ thought about what makes a creator a good candidate from a monetization perspective. “Using the platform regularly, learning the new features and then using them in a unique way to find new audiences, and knowing what your presence looks like on Twitter and beyond, can bring so many opportunities for partnerships,” Mynaf says.