Digital marketing agencies already know how to create engaging online experiences. But none of us would've expected just how online COVID restrictions would require us to be in 2020. For this interview, Co-founder Lucy Hall, walked us through how her agency hosted a conference in 2020.
Tell us a bit about yourself
Hi, I’m Lucy! I am a community builder, leader, and a strong advocate for educating and equipping people with digital skills. I am also the founder of Avviso Media, a digital marketing agency, as well as online community Digital Women and social media marketing event and brand SocialDay.
Tell us about @Avviso_Media
Avviso Media is an agency and media publisher that specialises in events, content marketing, and social media. We work with a range of sectors, including finance, sporting events, and media, to deliver amazing digital marketing and events solutions.
This year has been strange to say the least. How has Avviso adapted to continue to service your clients?
It’s been a challenging year for media and events companies, as events have had to be rescheduled, cancelled, or radically adapted. One of our main challenges has been to pivot offline events to online events without losing revenue, while also continuing to capture the experience and atmosphere of offline events on digital platforms. We are constantly looking to stay one step ahead by revolutionising the way that online events are delivered. Twitter has really helped us to bring our events’ communities together, particularly through event hashtags, which provide a perfect space for event attendees to share their experiences and learning with their own communities.
How does Twitter fit into your client pitches?
When we establish that Twitter is where a client’s business should be, we encourage them to use it as a way to research current trends, join conversations, as well as to build deeper relationships with their customers.
What's something you've worked on this year that you're proud of? How did you go about it and what did you learn?
This year, we took our own event SocialDay, a social media marketing festival, online for the first time. We’re really proud of how we’ve been able to connect our community through the use of the event hashtag (#SocialDay20), how we have used it to monitor the sentiment and feedback from event attendees (Twitter is brilliant for that), and the quantity and quality of user-generated content that was created.