August roundup: Creative Tweet examples and marketing campaigns
We're always inspired by the innovative ways brands use Twitter. From integrating video content to building a customer service channel, brands are getting creative and leveraging Twitter to achieve their goals.
To spark some Tweet inspiration, we’ve rounded up a few standout examples of Tweets brands shared this August.
Tieks raises money for charity with a Tweet
Women's shoe brand @tieks used a Tweet to raise money for women entrepreneurs. They donated money for each Retweet and like they saw on the Tweet. This strategy encourages community engagement, while also raising funds for a cause.
Strava shows #AthletesUnfiltered
Fitness app @strava launched their #AtheletesUnfiltered marketing campaign to spotlight the unfiltered reality of fitness. By creating a campaign video and dividing it up into additional pieces of content, they were able to build a thoughtful campaign that resonates with their target audience. Designating a branded hashtag encouraged their community to jump in on the fun and share their own stories.
Chopt relies on their customers' expertise
When salad restaurant @Chopt was asked to describe their dressings they turned to their loyal followers for insight.
#TakeSummerOn with Equinox
@Equinox leveraged local influencers in their recent #TakeSummerOn video campaign. They were able to spotlight their gym locations by creating a series of videos on what life is like in different cities. Partnering with influencers amplified their reach, and added a personal touch to the campaign.
Know a brand doing interesting things on Twitter? Tweet us @TwitterBusiness.