Editor's Note: As guidance around social distancing due to COVID-19 continues to evolve, events featured in this article and in the 2020 Twitter marketing calendar are subject to change.
April welcomes the beautiful spring season, and with it, new opportunities for brands to connect with what's happening on Twitter. When you’re planning your April content calendar, consider incorporating these key moments:
Embrace your brand's inner child
April Fool’s Day is the perfect social media holiday for brands to be playful and work its human angle. Use this day to be creative and experiment with your content, or even work in a light-hearted prank or two.