“[Among Us] has nearly half a billion players at the moment, and the entire team at Innersloth consists of four people, including me, so taking on the community was always going to be a challenge, but even I didn't expect the response we got when we launched the official Twitter account,” Tran says.
When asked why Twitter was the first choice for launching a dedicated social media presence, Tran and the team factored in the popularity of gaming on Twitter, and the need for quick pivots. “Since so many games industry people, from programmers to streamers and fans, have a strong presence on the platform, it made sense that Among Us should have a dedicated presence too. With a game this large, there's bound to be last-minute updates, emergency bugs, and other various news items that need to be communicated and spread quickly. Twitter is one of the best platforms out there for this,” she says.
With over 2 billion related Tweets about gaming on Twitter in 2020 the gaming community has certainly found its home on Twitter. Launching a dedicated account for a game is practically a necessity these days if you wish to engage with your community and keep them up to date with updates to your title. Plan your launch well, and the response can be worth the investment; “Within 12 hours, we ended up with 600K followers. But honestly, the numbers are much less important to me than the actual engagement and community response, which has been...really good, despite my best efforts to apparently self-sabotage myself,” says Tran. “To explain, my first two Tweets had big typos, but I took it in stride and so did everyone else! Whether it's massive amounts of fan art or the players reminding me to hydrate, the Twitter community has been overall fun, hilarious, and warm.”