Gaming on Twitter is big. So much so, there are 70 #gaming Tweets per second on Twitter.1 To get an insight into the conversation and gaming advertising on Twitter we spoke with Gabor Muller, Paid Social Specialist at Berlin based agency ComboStrike (@ComboStrikeHQ).
Gabor and the ComboStrike team specialize in campaigns for the video game industry, so if you’re looking for gaming advertising inspiration you’ve come to the right place.
Tell us a bit about ComboStrike.
ComboStrike is a full-service marketing agency focused on crafting creative, data-driven marketing solutions for the gaming industry.
Describe your role in under 280 characters.
Effectively implementing biddable and premium activations for AAA and AA titles2 in the gaming industry.
What do you think makes Twitter different from other social platforms?
Twitter is a great platform to reach relevant audiences in a creative and engaging way. For our gaming campaigns we find that the platform works significantly better than other platforms in terms of creating awareness. Last but not least – the support we receive from the Twitter account managers is second to none.
What’s your perception of the gaming audience on Twitter?
Gaming is extremely active on Twitter. The platform provides direct and creative communication opportunities for users to reach out to community managers, influencers etc.
Favorite Twitter account?
All the accounts ComboStrike works with. I also follow various streamers' accounts, gaming news accounts and game publishers to get the latest scoop.
What’s your favorite gaming campaign you’ve seen on Twitter lately?
Since our client might be reading this… we obviously have to answer with the gamified launch campaign for Football Manager 2022 (@FootballManager), it's a campaign we're super proud of so it's actually the correct answer as well.