They say you should never work with children or animals, but what about students? Net Natives (@netnatives) is an advertising agency based in the seaside town of Brighton, UK, that specializes in student marketing.
In this agency Q&A we speak with Paid Media Manager Jake Cuthbert about university ad campaigns on Twitter, the power of good targeting and his recommendations for other brands on Twitter.
Tell us a bit about Net Natives.
Net Natives is on a mission to change how students engage with higher education opportunities. By combining in-depth sector knowledge with creativity and technology, we’ve helped hundreds of institutions meet their marketing objectives and connect with students.
Describe your role in under 280 characters?
As one of the Paid Media Managers, I'm responsible for the implementation and delivery of the digital media strategy for our clients. I also ensure the team remains at the forefront of the latest developments and trends in our industry.
What do you think makes Twitter different from other social platforms?
The community aspect of the platform is incredibly powerful. Interaction with people on Twitter goes beyond likes and Tweets. It’s one of the few social platforms where connection is key — particularly for brands.
Twitter gives you a direct channel to connect with your audience, while remaining extremely current and relevant, something that is always crucial in the digital space no matter the industry.
Favorite Twitter account?
As someone who’s played the game for almost 15 years, I’m going to confidently go with World of Warcraft (@Warcraft). I’ve been keeping an extra close eye on their profile lately as they’ve recently announced the new expansion. I also just finished listening to their Developer Roundtable, which was hosted on Twitter Spaces. I strongly recommend a listen if you’re a fan.