Golley Slater is an independent agency that works with brands across the UK and globally. Their ethos is all about innovation — whether that’s for world-leading brands like Coca-Cola or Public Sector accounts such as Transport For Wales (@transport_wales).
In this Q&A, we speak with Digital Performance Manager, Alexander Decker about the value of being part of the conversation on Twitter, A/B testing tips and his favorite Twitter ad formats and campaigns.
Tell us a bit about Golley Slater.
Golley Slater (@GolleySlater) is an award-winning independent marketing agency. Our goal is to build sales overnight and brands over time.
We believe that curiosity creates the unexpected. For 65 years, this has been our driving force, helping us innovate and provide unexpected solutions for our clients.
We are also specialists in driving changes of behaviors in society. We do this by putting our clients’ business objectives firmly at the heart of everything we do.
Describe your role in under 280 characters.
As a Digital Performance Manager, my role is to plan, build, and report on the numerous campaigns that we deliver for our clients. Alongside my colleagues, I work on a variety of advertising platforms to successfully meet the business objectives of our clients.
What do you think makes Twitter different from other social platforms?
What differentiates Twitter from other social platforms is how it feels like a forum for debate and discussion. The platform encourages conversation and a dialogue between its members.
I feel that this dynamic social element is somewhat missing on other social platforms. I also enjoy the back and forth that brands can have on the platform and the humorous interactions that this can produce.
Favorite Twitter account?
As a massive history nerd (having studied it at university), I love following History in Pictures (@HistoryInPics). It provides an amazing snapshot of life during different periods in history, which I find incredibly interesting.
Not all Tweets resonate with me as strongly as others, but some of the pictures in these Tweets are a reminder of the past and the injustices that frequently occurred. I believe that this needs to be remembered today more than ever.