Based in Hamburg, Germany esome (@esome) is a results driven digital advertising specialist with clients across Europe.
In this interview we talk to Milica Joksimovic and Leticia Aguilar about developing the right strategies for clients, some great advice on how to create impactful video ads, and their top tips for the rest of the year.
Tell us a bit about esome.
esome supports brands in achieving their advertising goals, from branding to performance and along the entire customer journey. Our mission is to deliver the best-proven results and media outcome across all digital channels.
Describe your role in under 280 characters?
MJ: As an Account Manager, my job is to consult and develop strategies for our clients on digital channels.
LA: As a Partner Manager, I’m the strategic contact between partners and esome. It’s my role to onboard new partners and to share comprehensive knowledge about news and innovations to further develop esome's media solutions.
What do you think makes Twitter different from other social platforms?
If something is happening, it will be talked about on Twitter. For example, while watching a live event, people on Twitter discuss and Tweet simultaneously on what they see. Brands can use this opportunity to create awareness through a mix of paid and organic marketing on Twitter.
What’s one of your favorite Twitter accounts?
National Geographic (@NatGeo) is a good follow! They always Tweet exciting information about different topics and the world's best nature photography and videos.