In the third of our Agency Q&A series we speak to Matthew Gordon, Senior Social Media Manager at Born Social (@bebornsocial) — a global social media agency based in London, UK.
In this interview Matthew shares his thoughts on the importance of building a strong community on Twitter, some of his favourite recent ad campaigns, and how to get people on Twitter to engage with campaign creatives.
Tell us a bit about Born Social?
We are a social media agency that harnesses the chaos of social, adopting a social-first approach and thinking to all of the brands that we work with.
You don’t need a crystal ball to see that the most impactful brands out there are (and will continue to be) the ones that know how to get the best out of the opportunities that social media provide.
Describe your role in under 280 characters?
I manage a team of social media experts, assessing the quality of our output, and ensuring that we deliver industry-leading social content. I also work across a wide variety of brands, helping to deliver global social campaigns from ideation to execution.
What do you think makes Twitter different from other social platforms?
If something is going to be discussed on social media, you can bet that it’s going to be discussed first on Twitter.
If a meme, insight, or news alert is going to be shared on social media, it’s more than likely going to have been birthed from Twitter (if I had a penny for every time I overheard: ‘Ah, I saw that on Twitter a few days ago…’).
Above all else, I think the extensive network of communities on Twitter is comparable to no other platform — there is a real sense of belonging, as there really is a version of Twitter for everyone.
Favourite Twitter account?
I don’t think anything embraces the weird and wonderful of Twitter any more than Sir Michael (@Michael1979) He’s the author of the ‘How to (Almost) Make Friends on the Internet’ book, and his adventures of dropping into social media groups and Whatsapp chats are perfect Twitter humour.