As an agency, you’re likely handling multiple clients’ advertising campaigns. And your clients likely have multiple Twitter Ads accounts. This can be a lot to tackle. Luckily, the multi-user login capability makes things a little bit simpler.
What is multi-user login?
Essentially, the multi-user login capability allows you to grant access to other users for your Twitter Ads account. It also allows your clients to grant access to you, their agency, to handle their Twitter Ads account. It makes it easy to manage your clients’ campaigns and quickly switch between your clients’ accounts.
Here’s how it works
As an agency, you can request your client to set up multi-user login access between their Ads account and your agency’s Ads account in order to run campaigns on their behalf. That way, you can access your client’s Twitter Ads account while logged into your agency’s own @handle.