We know that people come to Twitter for big moments and to connect with what’s happening in the world and that they spend 26% more time viewing ads on Twitter than on other leading platforms1. We also know Twitter sees 3.5 billion video views per day2 – so, how can your brand connect with this highly engaged audience? Enter, Twitter Amplify.
What is Amplify?
Amplify is a Twitter advertising solution that pairs brands with premium, timely publisher videos and the audiences coming to Twitter to view them.
Amplify enables your brand to align with culturally relevant videos that your target audience is already watching – meaning they are receptive and leaned-in. Your video ad will play as pre-roll at the start of premium videos across categories you select.
Why is Amplify valuable for brands?
Amplify extends your reach - all while aligning your brand with premium video, events, expertise, and topics. We’ve found that ads paired with in-feed premium video deliver 2.2X brand favorability and 1.7X purchase intent when compared to the same ads in a non-feed environment3.
Based on U.S. Nielsen Brand Effect data, people who saw pre-roll ads on Twitter were 70% more likely to recall the brand’s ad – versus those not exposed to Video Ads4.
What are the Amplify ad formats available?
Amplify Pre-roll connects you with premium video content at scale, shared by Twitter's network of over 200 hand-selected, brand-safe publishers.
Our publishers all fall within 15 standard content categories, with plenty of options for different industries and verticals. These content categories include automotive, comedy, entertainment and pop culture, financial and business, sports, lifestyle, gaming, and technology. In select markets, we also offer Curated Categories which provide more niche content pairing opportunities like ‘parents’ or ‘light-hearted content.’
We have manually curated all of these categories based on the conversation-driving ability of the publisher. As a result, we’ve seen strong results from Amplify Pre-roll campaigns.
How does it work?
Your video ad will play within the Tweet of the publisher partner we've matched your video to, and it will have your brand logo and avatar placed on the top left to help drive brand recall.
A thumbnail of the partner’s premium video will appear in the bottom right corner, with a countdown of your ad’s length in the bottom left. If your video is longer than six seconds, a ‘tap to skip’ button will appear at 0:06 and replace the partner’s video thumbnail. Learn more about how to create a pre-roll views campaign.
When should you use Amplify Pre-roll?
Best use cases include pre and post-event brand alignment, and always-on awareness and reach campaigns.