6 Tips to make your Tweets more accessible and inclusive

@POCinplay shares information about a visibility drive for people of color in games, an initiative that links directly with their ethos.

Share multiple voices

An inclusive Twitter account should share a range of content from a range of voices and backgrounds. 

Get your employees involved and make their voices and stories part of your Twitter marketing strategy. Co-create and increase representation with diverse creators and influencers too. 

Take a look at our 2021 marketing calendar to find ideas for events you, your employees and customers might like to get involved in.

Fashion brand @Lennon_Courtney share the story of sportsiwriter Joanne O’Riordan who was born with a rare disability known as Total Amelia.

Involve your followers 

Include your followers in the conversation. Ask questions and find out what matters to them. This will help boost engagement and you’ll learn lots of valuable information about your followers.

Retweeting user-generated content, Twitter Polls, and responding to mentions are all easy, fun ways of doing this. Actively listen to what your followers are saying and take feedback (positive and negative).

Natural deodorant brand ​​@WildRefill shares a Tweet featuring a range of followers.

Make sure your Tweets are accessible

Inclusivity goes beyond words. Limit the number of GIFs and emojis you use since these can be tricky for visually impaired or disabled followers.

Tips to make sure any images or videos you share are accessible:

• Always add a clear and concise alt text to your image shares — aim for alt text between 150-250 characters
• Use closed captions in your videos for people who are deaf or hard of hearing
• Check graphics or images in an accessibility tool
• Limit your use of emojis or use words alongside them, so your message is clear even if the emoji can’t be viewed

We also recommend using ‘CamelCase’ and capitalizing the first letter of every word within your hashtags. This makes them easier to read and accessible for people using voice assistive technologies for hearing. For more actionable tips check out our Help Centre article on how to make images accessible.

@TCDAbility Tweets a video with closed captions that shares tips on how to make your social media graphics accessible.

Promote positivity and kindness 

Share positive news and initiatives, practical ways to take action, and information your followers will find useful.

Lead by example and share kindness and positivity by engaging in conversations and sharing positive news stories alongside product or service updates.