Movements including #BlackLivesMatter, #MeToo, and strong advocacy for political change dominated social media in 2020 and as we make our way through 2021 the demand for change remains strong.
For businesses, inclusion has gone past a good diversity and inclusion policy document. Employees and customers expect companies to share their views and to outwardly show true inclusivity and support of movements.
Accessibility is also a growing concern, and rightly so. Check your brand’s Twitter profile now, are your Tweets as accessible as they could be?
Below we’ve gathered a list of 6 tips to help make your business’s Twitter profile and Tweets more accessible and inclusive for all:
Authentic profiles get the best engagement. Your followers can tell when your Tweets are being real, or if you are just using a hashtag to seem relevant.
Think about your response to topical events and causes, and phrase Tweets with your company values and views in mind. Make each word count.