Do you want to tell Oprah it’s “buried” and not “burried” or should I?
Fact check your content
There’s nothing worse than sending a Tweet promoting a 50% off coupon when the offer is actually 5% off. Review the post carefully to make sure any factual information such as offers, dates, times, and addresses are all accurate.
Double check the link
When you’re scheduling multiple Tweets at a time with 20 browser windows open, it can be easy to put the wrong link in the wrong post. Make sure the link you’re using goes to the correct landing page and includes the right tracking code, if applicable.
Verify the graphic
Make sure you’re attaching the right image to the right post. In addition, if you’re posting on multiple platforms, make sure you’re using the version of the graphic that’s optimized for Twitter.
Proof it again during scheduling
Sure, you checked everything twice when you were creating the content. But when you’re scheduling your posts, take an extra second to proof them again out loud. Since you’re likely adding posts into your scheduling platform days after you first wrote the content, the cold light of day may reveal mistakes or opportunities to rewrite the content to make it even stronger.
Check your published Tweet
It never hurts to look at Twitter once a Tweet has posted to make sure everything looks okay. If you catch something, you can always delete the post, fix it, and quickly repost it. We won’t tell.