Restaurant @CavaGrill shares some cozy recipes.
Because so many crops produce in late summer/early fall, a lot of areas mark fall with harvest festivals. Your followers will be talking about corn mazes, pumpkin patches, apple picking, and hay rides. Join the conversation by sharing homesteading tips. Represent this trend visually with pictures of scarecrows, burlap, hay bales, corn mazes, pumpkins, apples or just let your fall branding be a bit more rustic than other seasons. Tweet pictures of an employees enjoying a farmer's market or fresh fall produce.
Turkey, stuffing, cranberry sauce, pumpkin pie, green bean casserole — you get the idea. Thanksgiving has a more specific (and extensive) menu than any other American holiday. Most of the day is spent waiting for the big meal, so people have a lot of appetite for content about meal planning, food prepping, table setting, the cooking progress, and, finally, sitting down to eat. Queue Tweets of you gushing about your favorite sides or Tweet pictures of a beautifully set table. Make a video of or Periscope your turkey cooking. Or share your favorite nap playlist, once the meal is over and your followers have loosened their pant's top button.
The holiday has been celebrated for more than 150 years in the US. Each year, the President pardons a turkey. There's the Macy's Thanksgiving Day Parade, big football games, and the National Dog Show. In many ways, Thanksgiving is the most predictable day of the year — which makes it easy to plan marketing around.
Run a poll asking people what their favorite tradition is or if they have a personal one. Tweet reminders: "Don't forget to start thawing the turkey now if you want dinner to be on time tomorrow." "Saving you a Google: The game starts at 11am ET."
The biggest tradition, of course, is giving thanks. Express gratitude to your customers, other companies you work with, shops on your block, or the incredible employees that keep your business running. Share your excitement about the good things that have come your way this year, and encourage your followers to do the same.
Have a happy fall and try out these tips by creating Twitter Ads of your own. Create a campaign today.