- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
What to Tweet about this fall
Arrow down icon
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
What to Tweet about this fall
Because fall is dotted with big commerce periods (Black Friday, Small Business Saturday, Cyber Monday, etc.) it's easy to autumn-theme your marketing and have it feel natural to your audience. We've highlighted all the big events of the holiday season. But what specifically do you Tweet about to join the conversation?
You know your business and customers better than anyone else. Here are some ideas for popular focal points:
Fall is a beautiful season with a small palette of bold colors. If you don't want to cover your profile in gourds, pumpkins, and leaf photos, consider jewel tones: ruby red, jade, plum, orange, and golden yellow. Seek out these colors in your photos or add them in with emojis and Twitter stickers. Doing this intentionally over the next three months adds a level of festivity and consistency to your content.
The chill in the air
Don't you love that first crisp morning, when summer's heat finally turns to chill? People Tweet about their own rituals around seasonality. They switch from iced coffee to warm cider, mourn shorts and tank tops, rejoice in sweater weather, and get very excited about pumpkin/apple/cinnamon flavoring. Do you have products that help people organize, stay warm, or better enjoy the outdoors? Highlight them!
The days get shorter, the frost moves in, and people start focusing on blankets and their Netflix queues. Do you sell something that makes people's homes brighter, more comfortable, or efficient? Now's your time to showcase that. Tweet about the weather with words like "crisp", "chill", and "cozy". Put a scarf around your logo or just photograph some latte art.
Restaurant @CavaGrill shares some cozy recipes.
Because so many crops produce in late summer/early fall, a lot of areas mark fall with harvest festivals. Your followers will be talking about corn mazes, pumpkin patches, apple picking, and hay rides. Join the conversation by sharing homesteading tips. Represent this trend visually with pictures of scarecrows, burlap, hay bales, corn mazes, pumpkins, apples or just let your fall branding be a bit more rustic than other seasons. Tweet pictures of an employees enjoying a farmer's market or fresh fall produce.
Turkey, stuffing, cranberry sauce, pumpkin pie, green bean casserole — you get the idea. Thanksgiving has a more specific (and extensive) menu than any other American holiday. Most of the day is spent waiting for the big meal, so people have a lot of appetite for content about meal planning, food prepping, table setting, the cooking progress, and, finally, sitting down to eat. Queue Tweets of you gushing about your favorite sides or Tweet pictures of a beautifully set table. Make a video of or Periscope your turkey cooking. Or share your favorite nap playlist, once the meal is over and your followers have loosened their pant's top button.
The holiday has been celebrated for more than 150 years in the US. Each year, the President pardons a turkey. There's the Macy's Thanksgiving Day Parade, big football games, and the National Dog Show. In many ways, Thanksgiving is the most predictable day of the year — which makes it easy to plan marketing around.
Run a poll asking people what their favorite tradition is or if they have a personal one. Tweet reminders: "Don't forget to start thawing the turkey now if you want dinner to be on time tomorrow." "Saving you a Google: The game starts at 11am ET."
The biggest tradition, of course, is giving thanks. Express gratitude to your customers, other companies you work with, shops on your block, or the incredible employees that keep your business running. Share your excitement about the good things that have come your way this year, and encourage your followers to do the same.
Have a happy fall and try out these tips by creating Twitter Ads of your own. Create a campaign today.