People on Twitter are quite a romantic bunch. During the month of February people will be busy Tweeting about love, crushes, and candy hearts. In fact, in 2017 we saw 41M Tweets related to #ValentinesDay.*
With a little planning, you can use the occasion to connect with a wider audience before, during, and after Feb. 14th. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it; you’ll add value to your followers and express your personality in a genuine way.
Talk about love throughout February
Conversations around #ValentinesDay ramps up in the days before Feb. 14th and continues afterward. Plan ahead to take advantage of this extended conversation by preparing plenty of related Tweets and think about how you might tweak your message over the month.