Pro tip: Ever hit writer's block and aren't sure what to Tweet? Look at your audience insights dashboardfor topic inspiration.
Tweet when your audience is online
Tweeting when your target audience is online increases your likelihood of Retweets and engagements. Use the demographics tab to see a breakdown of your audience's location by country and region. Use this information to help inform when to Tweet bigger pieces of content like announcements and marketing campaigns.
For example, if the majority of your followers are based in the United States it would be most impactful to Tweet at times that are convenient for those time zones.
Recreate your top performing Tweets
Use the Tweet activity dashboard to track your top performing Tweets and see what content people are engaging with. Once you understand what resonates with your audience, you can start Tweeting similar content. For example, if you find that your top three top performing Tweets of the month all include video try incorporating different types of video content into your Tweet strategy.
Plan campaigns around relevant events
Twitter is where people connect with their passions, share their opinions, and find out what is happening in the world right now. These moments can vary from major holidays and events to smaller celebrations such as #TacoTuesday or #WednesdayWisdom.
Use the events dashboard to uncover Twitter data on upcoming events and recurring trends. Use this information to plan your Tweets and create Tweets that connect to what's happening.