In 2017 there were 729 million Tweet impressions related to Mother's Day with 34% of the conversation coming from people in the United States and 29% coming from people in Japan.* Understanding what keywords people are using will help you think of Tweet topics and craft relevant content.
Popular topics people are Tweeting about: flowers, gifts, jewelry, greeting cards, parenting, sharing family stories, showing thanks, funny family stories, nostalgic photos
If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when it's most relevant.
For example, a retail brand could reach people looking for Mother's Day gifts by targeting keywords and phrases such as "gifts for mom," "need a Mother's Day present," or "buy mom a gift."
Pro tip: While it's important to incorporate popular topics into your content strategy focus on creating content that’s relevant to your target audience and authentic to your brand.
Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.
*Twitter internal data