Top hashtags and keywords to use for Mother's Day

Marissa Window

By Marissa Window

May 08, 2017

Using seasonal hashtags and keywords is a simple way to expand your reach, and tap into relevant conversations as they happen on Twitter. To help you create impactful Tweets, we’ve collected the top keywords and hashtags to help your brand have a #happymothersday.


While an event hashtag like #MothersDay will be predictable, others may start trending in the moment. Use these hashtags for Tweet inspiration, and keep an eye on the trends section on Twitter to identify new hashtags that are being talked about. 


In 2016 we saw 25.9 million Tweets related to Mother's Day.* Understanding what keywords people are using will help you think of Tweet topics and craft relevant content. 

Popular topics people are Tweeting about: flowers, gifts, jewelry, greeting cards, parenting, sharing family stories, showing thanks

If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when it's most relevant.

For example, a retail brand could reach people looking for Mother's Day gifts by targeting keywords and phrases such as "gifts for mom," "need a Mother's Day present," or "buy mom a gift."

Pro tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your brand.

Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.

*Twitter internal data


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