Social media never sleeps, nor do the conversations happening around your brand. Social listening is a key part of having a solid social media strategy. There's a lot you can learn about your brand by listening to the topics, questions, and comments your audience are posting about.
To find out more about what social media listening is and it can help brands, we chatted with @simplymeasured.
What's the difference between social monitoring and social listening?
Social monitoring looks at the messages your brand receives and mentions of your brand across your active social channels. Listening takes a broader scope. It gives you access to what people are saying about your brand (whether you're being tagged or not), your competitors' brands, and relevant topics and events in general, so you can take the next best action with all available information at your disposal.
How can social listening benefit brands?
Social media listening is a discovery and measurement mechanism. You'll discover things like the conversation around your brand, competitors, industry and find see who's driving the conversation. You can also find out which influencers are talking about your brand. It helps you measure brand awareness, health, and sentiment.
How can social listening help address pain points in an industry?
It helps you cut through all of the noise to discover popular and emerging conversations and create content that your audience wants rather than what you think your audience will respond well to.
How does social listening tie into ROI?
With social listening data, you can see what people are saying about your brand when they aren’t trying to be visible, by not tagging or directly mentioning you. It lets you get a fuller picture of where your brand stands with your audience, competitors, and space.
What do you recommend for a brand just starting to do social media listening?
Drill down into as many topics associated with your brand as possible to unearth the ever-evolving perceptions and conversations around your brand and its offerings. This will help you build more effective campaigns which deliver the content your audience wants.
Listen in on categories relevant to competitors, so you can more deeply understand what the key differentiators are, and where you can win against them. Finally, as always, tie your analysis to your larger goals, like a specific percentage increase in brand sentiment, brand mentions, or brand mentions vs. competitors.
Have questions? Send us a Tweet @TwitterBusiness.