Join in on the experience
86% of college sport fans plan to follow March Madness*, and they're in it through the end — 78% of fans plan to watch the entire tournament.* Plan for daily conversation trends that will remain elevated over several days and weeks to join in on the experience. By being aware of how communities come together before, during, and after events you can plan topical campaigns that feel close to the action.
Tailor the message to your audience
Focus on creating content that will add value to your audience, and highlight your brand's personality in a genuine way. Rather than Tweeting a generic #HappyStPatricksDay or jumping in on every event hashtag, focus on Tweeting content that will resonate with your target audience.
Provide a point of view
People on Twitter have a large appetite for different views and insights about their interests. 50% of fashion followers would like to have more info and content from fashion brands on Twitter**, while 70% of sports fans wish brands would use Twitter to participate in the game itself.*
Share your expertise by tapping into relevant events and trending topics. If your brand is attending a big event like #SXSW or #PFW, Tweet behind the scenes photos and #GoLive with Periscope. If you're not attending the festivities, share your point of view on the events as they unfold.
Ready to get started? Create your own campaign, or take a look at our Twitter Ads basics to learn a little more.
* Twitter Insiders + SMG, NCAA Sports, October 2016
**Research Now Sept. 2016 - TwitterSurvey Sept. 2015