March lineup: Key dates to help plan your marketing campaigns

Marissa Window

By Marissa Window

February 23, 2017

March is when sports, film, music, and culture collide on Twitter.

People will come to Twitter to watch the runways of #ParisFashionWeek, check out the musical acts of #SXSW, and see how their #MarchMadness teams are playing. And with celebrations for Purim, Holi, and St. Patrick's Day, there are plenty of opportunities for your brand to show your personality on Twitter with relevant content.

Download our March 2017 marketing calendar to help plan your campaigns around these key dates, and read on for tips on how to thoughtfully frame your content and creative throughout the month.

Join in on the experience

86% of college sport fans plan to follow March Madness*, and they're in it through the end — 78% of fans plan to watch the entire tournament.* Plan for daily conversation trends that will remain elevated over several days and weeks to join in on the experience. By being aware of how communities come together before, during, and after events you can plan topical campaigns that feel close to the action.

Tailor the message to your audience

Focus on creating content that will add value to your audience, and highlight your brand's personality in a genuine way. Rather than Tweeting a generic #HappyStPatricksDay or jumping in on every event hashtag, focus on Tweeting content that will resonate with your target audience. 

Provide a point of view

People on Twitter have a large appetite for different views and insights about their interests. 50% of fashion followers would like to have more info and content from fashion brands on Twitter**, while 70% of sports fans wish brands would use Twitter to participate in the game itself.* 

Share your expertise by tapping into relevant events and trending topics. If your brand is attending a big event like #SXSW or #PFW, Tweet behind the scenes photos and #GoLive with Periscope. If you're not attending the festivities, share your point of view on the events as they unfold.

Ready to get started? Create your own campaign, or take a look at our Twitter Ads basics to learn a little more.

 * Twitter Insiders + SMG, NCAA Sports, October 2016
**Research Now Sept. 2016  - TwitterSurvey Sept. 2015


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