- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
Interviewing marketing freelancers? Ask these 6 questions
Arrow down icon
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
- How to use Periscope 360 for your brand
- How to spread your message with the awareness objective
- April lineup: Key dates to help plan your marketing campaigns
- 5 things to Tweet this Easter
- How to create evergreen content with lasting engagement
- What micro-influencers can do for your brand
- The psychology of shareable content
- Top hashtags and keyword to use for Easter
- 7 tricks to produce content on a budget
- Data-driven tips for B2B marketers on Twitter
- What is relationship marketing?
- Mobile shopping doesn't mean skipping the store
- Content marketing myths that businesses need to stop believing
- How to fill holes in your content calendar
- Are you ready to handle your next company crisis on Twitter?
Interviewing marketing freelancers? Ask these 6 questions
This article and expertise was originally published on Forbes.
Marketing professionals play a bigger role in improving the bottom line for businesses more than ever before. With new channels such as virtual reality, enhanced video, and artificial intelligence, the demand for professionals who understand these new channels is growing.
With that said, companies looking to hire one salaried employee to “quarterback” every marketing channel is becoming increasingly difficult. As more and more new customer acquisition opportunities surface, putting one person in charge of everything is unrealistic.
Instead, many businesses are realizing the benefits of outsourcing their marketing campaigns to contractors who can bring years of experience.
Whether you’re hiring a freelancer directly or working through a talent specialist, an interview is an important part of the vetting process. But to find a true rock star, you’ll need to make sure you ask the right questions. Here are six great questions that can help you learn more about any freelancers you’re considering.
How will you help us grow?
Your top priority as a business should be to determine what each candidate could do for you. Don’t expect a freelancer to hand over a full marketing strategy at no cost, but do try to get an overview of the type of work a marketer would do to grow your brand. Look for someone who understands your business’s mission and has a basic plan on how to help you reach it.
Tell us about your previous campaigns
You can learn a great deal about marketing job candidates by reviewing previous efforts. One way to do this is by reviewing each candidate’s resume and searching for examples of previous campaigns. Another way is through checking references in the hopes that previous clients and employers will provide useful information. This can work in conjunction with an interview question that directs the candidate to tell you about those previous campaigns.
How do you measure your efforts?
Analytics are an important part of every marketing effort, and a good marketer will know how to extract data and use it to create agile marketing campaigns. Look for answers that indicate a candidate has a firm grasp of the software necessary to monitor campaign performance. Once a candidate has expressed that, ask how he or she will use that information to improve future campaigns.
How would you position our product/service?
Again, be aware that an experienced marketing consultant likely won’t provide a full marketing strategy during the interview process. A business could take that information and run with it, resulting in the marketer having provided consulting services for free. However, you can ask for general information on the approach a candidate would take if trying to reach out to your business’s target demographic. This will also give you an idea of whether the candidate has a basic understanding of the type of customer your product would most likely attract.
What is the most important factor in any marketing campaign?
This question can get to the heart of your candidate’s unique approach better than many others. Look for answers that match what other experts in the field often list as a top priority, as well as an answer that matches your own goals for your marketing efforts. The ideal candidate will seek to learn as much as possible about your business’s desired outcomes and create a campaign that helps you reach those goals.
How do you stay up-to-date with the latest marketing techniques?
Marketing is a constantly evolving field, with professionals adjusting their techniques as they gather new information about what works and what doesn’t. Look for candidates who remain in touch with trends in the industry, staying informed yourself about the best ways to stay in the know. You may be able to double check those sources on your own and learn if the candidates you’re meeting show promise in these areas.
If you’re preparing to add a marketing freelancer to your team, it’s important to outline what you’re looking for before beginning your search. Once you’ve identified the features most important to you, you can create great interview questions designed to determine whether each candidate fits. This will help you find the perfect freelancer to help you meet your own business goals.
This article was written by Aj Agrawal from Forbes and was legally licensed through the NewsCred publisher network.The views expressed in this article do not necessarily reflect those of Twitter or its affiliates.