User-generated content (UGC) is content created and shared by unpaid contributors for your brand. Having your customers create and share content on your behalf speaks volumes about your marketing and brand perception.
For one, your brand is clearly trusted and perceived as genuine. And two, your products or services are so admired by your followers that they want to promote them.
So, how can you encourage your followers to Tweet user-generated content for your brand? Here are a few ideas:
Involve your followers in brand decisions
Customers love feeling involved with the brands they use. Ask your followers to Tweet ideas for:
Asking for their opinion on important brand decisions like the ones above, builds trust and creates a sense of community. Your marketing will feel more like “us” instead of “you” (the marketer) and “them” (the customer).
@Airbnb CEO, @bchesky asked his followers: