Whether you’re a food blogger looking to expand your content topics or a chain restaurant trying to decide the right promotion for your customers, it’s crucial you connect authentically with your Twitter audience.
Audience demographic information may seem out of reach, but it’s just a click away with Twitter audience insights.
Accessing your Twitter audience insights
Everyone who uses Twitter has audience insights available to them. To access yours, click on your Twitter profile photo to bring up a menu bar. Click on Analytics in that pulldown menu.
From your Analytics homepage, click on Audiences in the top navigation. This brings you to your audience insights homepage.
Find the right time to Tweet
First and foremost, your audience insights will help expand your reach on Twitter by uncovering when your audience is most likely to be online. Many brands schedule Tweets based on their local office hours. But that’s not necessarily when their audience is online.
For example, you may be located in California, and have a sizable audience there, but also have a number of followers on the East Coast and in the UK. That means you’ll want to start Tweeting earlier in the day and schedule your most important Tweets when you have significant audience overlap.