Customers turn to Twitter for support and answers to their questions. It pays off for brands to engage — research shows, for example, that people who received customer support on Twitter from telecom brands preferred those brands 3X more than those that had not.
How can your brand take its Twitter support to the next level? To spark some ideas, we’ve rounded up standout examples of effective customer service interactions.
Warby Parker offers personalized retail advice
Eyeglasses and sunglasses retailer @WarbyParker keeps its eye on excellent customer service with a dedicated help account @WarbyParkerHelp. Their timeline is filled with praise for excellent customer service, fast responses, and their personal touch. Their #HomeTryOn hashtag campaign allows customers to try on different pairs of glasses and Tweet customer support for expert advice.