Once you've let them know you exist, take your relationship to the next step by Retweeting an influencer's content. Sharing their content is one of the biggest compliments you can give. Take it further with a quote Tweet — they'll appreciate the extra exposure, whether you've added an explanation of why you're sharing their content or simply giving them a shout-out. This also helps demonstrate that their content aligns with your brand.
The Direct Message
So now they know you exist, you're interested, and you dig their content. It's time to get bold here and send them a Direct Message. Just like sending that first text message to your crush, you'll want it to be a well-crafted message that's not too forward, but also conveys why you're reaching out.
Don't forget to include:
- Why you're reaching out
- What the next steps are
- Contact information
Remember, Direct Messages don't have to be the last touch point. Feel free to continue the conversation over e-mail if you need to send documents or include other team members.
The beginning of a beautiful relationship
Congratulate yourself, because you've put yourself out there. You've received a response (hopefully positive but if not, try again from the top), they feel the same way, and are thrilled to work with you.
Now, it's time to define your relationship.
Remember, this is a real person whose personal brand is also in your hands. Being up front about what you expect from the partnership — including how you're measuring success, and what the next steps are — will help mitigate any awkward situations and broken hearts down the road.