August roundup: Creative Tweet examples and marketing campaigns

Marissa Window

By Marissa Window

August 31, 2017

We're always inspired by the innovative ways brands use Twitter. From integrating video content to building a customer service channel, brands are getting creative and leveraging Twitter to achieve their goals.

To spark some Tweet inspiration, we’ve rounded up a few standout examples of Tweets brands shared this August. 

Tieks raises money for charity with a Tweet

Women's shoe brand @tieks used a Tweet to raise money for women entrepreneurs. They donated money for each Retweet and like they saw on the Tweet. This strategy encourages community engagement, while also raising funds for a cause.

Strava shows #AthletesUnfiltered

Fitness app @strava launched their #AtheletesUnfiltered marketing campaign to spotlight the unfiltered reality of fitness. By creating a campaign video and dividing it up into additional pieces of content, they were able to build a thoughtful campaign that resonates with their target audience. Designating a branded hashtag encouraged their community to jump in on the fun and share their own stories. 

Chopt relies on their customers' expertise

When salad restaurant @Chopt was asked to describe their dressings they turned to their loyal followers for insight. 

#TakeSummerOn with Equinox

@Equinox leveraged local influencers in their recent #TakeSummerOn video campaign. They were able to spotlight their gym locations by creating a series of videos on what life is like in different cities. Partnering with influencers amplified their reach, and added a personal touch to the campaign.

Know a brand doing interesting things on Twitter? Tweet us @TwitterBusiness.


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