We occasionally feature marketing insights from top community and thought leaders in the industry. Here, Alexa Mason from Saving Advice shares her top tips on how to make the most of your business's social media accounts.
No business can survive without a social media presence. And no social media presence can be effective until it is well-planned and carried out strategically. Social media platforms represent billions of users. These can all become your customers if you implement an impressive social media campaign.
This can be easily done if you remember a few tips while launching, maintaining, and growing your social media presence. Not everyone is an iconic movie star or sportsperson who gets millions of followers as soon as they step on any social media platform. Big businesses spend trillions of dollars on their social media campaigns. But what about a small business or individual looking to create an effective social media campaign?
For them, the best thing is to plan before the launch, and after the start, implement a clear-cut strategy to maintain and grow your social media presence. Here are eight tips that will help you enhance your appearance on various social media.
Check the current trends
When sailing, it is always good to have the wind on your back. Likewise, on social media, join the trend and the platform will effortlessly project you in front of millions of users. It will be like getting free advertising for your product or yourself. However, for a successful social media campaign, do not just mindlessly join any trending topic, but think about how you can add value to the topic, be creative, and post something interesting that will attract readers.
It is a fact that posts with video or visuals get more traction on social media. Not everyone is in the food business and can post attractive photographs of mouth-watering dishes or cooking videos, but with some creativity, you can find the right multimedia post that will attract readers and help start a dialogue.
On some social media platforms, you have to use visuals; but on a platform like X, even simple and interesting conversations will keep your audience engaged.
Be regularly active
You cannot expect overnight success in your social media campaigns. Neither can you achieve miraculous results by just posting occasionally. To make the most use of social media platforms, it is necessary that you are regularly active.
You don't have to launch a flood of social media posts, but posting content at regular intervals will be helpful and keep your readers' attention piqued. Different social media platforms have different timings of high user activity.
Pay attention to customer service
Don't forget that your social media is essentially a platform for interacting and serving your customers. Just posting funny quotes or pictures and videos will not help your business if you aren't proactively engaging with your customers, fulfilling their demands, and attending to their complaints.
A social media platform is just that – a platform to reach your current customers and attract future ones. Pay attention to what your customers are saying on social media about your business, your attitude, and your product.
Don't forget to audit results
If you aren't monitoring and auditing your social media campaign results, it will be like throwing arrows in the dark. Analytics are necessary to know what is going right for your campaign and what isn't working.
Use data to tweak performing and non-performing assets for their optimal use. Analytics will also help you understand your audience in a better way and respond to them more effectively.
Interact with your audience
Social media platforms are primarily for social networking. You have to network with people, have a conversation, and listen to them. Reaching out to your audience is as essential as creating attention-worthy posts.
If you aren't interacting with your audience, it will be like standing in front of a mirror and talking to yourself. By having a conversation with your audience, you will make them feel special and show them that you're attentive to their needs while generating word of mouth publicly for you.
Keep promoting your social media accounts
What is the use of having social media accounts if people don't know about them? Keep promoting your social media accounts so that more and more people discover them. Encourage your family and friends to promote and interact with your social media accounts.
This will create a ripple effect and, without any advertising, can increase the reach of your social media presence. Of course, if you can afford to run ad campaigns, then do so and let more people know where they can find you on social media.
Maintain with right tools
Big businesses can afford to have a big social media teams who handle their accounts and run their social media campaigns. For smaller companies or individuals who handle their own accounts, it is difficult to manage day-to-day activities and be active on social media platforms.
Fortunately, technology is making every task easier nowadays. There are many tools you can use to post simultaneously on all of your social media accounts. You can also pre-plan and pre-schedule your social media posts whenever you have free time. This will save you precious time to run your social media campaigns without hassle.
This article was written by Alexa Mason from Saving Advice and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to firstname.lastname@example.org.